Privacy Policy

1. PURPOSE

This Privacy Policy describes how [LEGAL ENTITY NAME] (“25HOURS,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes Personal Information in connection with our website, online store, and related services (collectively, the “Services”).

“Personal Information” means information relating to an identified or identifiable natural person.

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2. SCOPE

This Privacy Policy applies to Personal Information processed by 25HOURS through the Services, including information collected online and, where applicable, offline (e.g., customer support communications).

This Privacy Policy does not apply to third-party websites, platforms, or services that may be linked from our Services. Their privacy practices are governed by their own policies.

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3. HOW WE COLLECT PERSONAL INFORMATION

We collect Personal Information in the following ways:

A. Information you provide directly (e.g., purchases, account creation, customer support requests).

B. Information collected automatically (e.g., cookies, pixels, analytics technologies).

C. Information from third parties (e.g., payment providers, advertising partners, and platforms where permitted by law).

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4. TYPES OF PERSONAL INFORMATION WE COLLECT

A. Information You Provide

Depending on your interactions with us, we may collect:

• Identifiers & contact details: name, email address, phone number, shipping/billing address

• Account information: login or account details (as applicable)

• Order & transaction data: purchased items, order history, payment confirmations (note: payment details are handled by payment processors such as PayPal; we typically receive confirmation rather than full card details)

• Customer support communications: emails, messages, and related records

• Marketing preferences: newsletter or SMS opt-in choices (where applicable)

B. Information Collected Automatically

When you use our Services, we may automatically collect:

• Device and usage data: IP address, browser type, device identifiers, operating system, pages viewed, time spent, clicks, referring URLs

• Cookie/pixel identifiers and related event data

• Approximate location data derived from IP address (coarse geo-location)

We use this data to operate, secure, and improve the Services, and for analytics and advertising measurement where permitted.

C. Sensitive Personal Information

We do not intentionally collect “Sensitive Personal Information” (such as health data, biometric data, religious beliefs, or criminal records). If such information is provided to us, we will process it only as permitted by law.

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5. PURPOSES OF PROCESSING

We process Personal Information for the following purposes:

A. To provide and operate the Services (e.g., account administration, processing orders, delivery coordination).

B. To communicate with you (e.g., order confirmations, shipping updates, customer support).

C. To process payments through payment providers (e.g., PayPal).

D. To run analytics and improve the Services (e.g., Shopify Analytics, GA4).

E. To market and advertise (where permitted and subject to consent requirements) via tools such as Meta Pixel, Google Ads, TikTok Pixel.

F. To prevent fraud, secure the Services, and enforce our terms.

G. To comply with legal obligations and respond to lawful requests.

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6. LEGAL BASES (WHERE APPLICABLE, E.G., EEA/UK)

Where required, we rely on one or more of the following legal bases:

• Consent (e.g., marketing cookies, certain advertising activities)

• Contract performance (e.g., fulfilling orders, providing customer service)

• Legitimate interests (e.g., fraud prevention, security, improving Services, certain marketing)

• Legal obligation (e.g., tax, accounting, compliance)

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7. COOKIES, PIXELS, AND ANALYTICS

We use cookies and similar technologies for:

• Necessary functions (checkout, session management)

• Preferences (language, settings)

• Analytics (GA4, Shopify Analytics)

• Advertising & measurement (Meta Pixel, Google Ads, TikTok Pixel)

You can manage cookie preferences using our cookie banner/settings (where available) or by adjusting browser settings. Disabling some cookies may affect site functionality.

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8. SHARING / DISCLOSURE OF PERSONAL INFORMATION

We may share Personal Information with:

A. Service providers that help us operate the Services, including:

• Shopify (e-commerce platform & hosting)

• PayPal (payments)

• Shopify Email (email sending)

• Analytics providers (e.g., Google Analytics / GA4)

• Advertising platforms (Meta, Google, TikTok) for measurement and advertising where permitted

B. Shipping and logistics providers to deliver your order.

C. Authorities or legal parties where required to comply with law, protect rights, prevent fraud, or enforce our agreements.

D. Business transfers in connection with a merger, acquisition, or sale of assets (subject to applicable law).

We do not sell Personal Information in the “data broker” sense; however, some advertising technologies may constitute “sharing” under certain laws when used for targeted advertising.

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9. INTERNATIONAL DATA TRANSFERS

Your Personal Information may be transferred to and processed in countries other than your country of residence (for example, where Shopify, analytics, advertising, or email services operate). Where required by law, we implement appropriate safeguards for cross-border transfers.

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10. DATA RETENTION

We retain Personal Information for as long as necessary to:

• provide the Services,

• meet legal and accounting requirements,

• resolve disputes,

• enforce agreements,

• and protect our business.

Retention periods vary depending on the type of data and the purpose of processing.

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11. YOUR RIGHTS

Depending on your location, you may have rights such as:

• access to your Personal Information,

• correction,

• deletion,

• restriction or objection to processing,

• data portability,

• withdrawal of consent (where processing is based on consent).

To exercise your rights, contact us at [PRIVACY EMAIL]. We may need to verify your identity before fulfilling a request.

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12. SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect Personal Information. However, no method of transmission or storage is 100% secure.

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13. CHILDREN

Our Services are not directed to children, and we do not knowingly collect Personal Information from children. If you believe a child has provided us Personal Information, contact us and we will take appropriate steps.

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14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The “Last Updated” date reflects the latest version. Material changes may be communicated where required by law.

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15. CONTACT

[BRIDGE]

[support@25hours.net]